At Rehab Lab Wisconsin, your privacy matters. We are committed to protecting the personal information and health information you share with us online, by phone, through our forms, and during the course of care. This Privacy Policy explains how we collect, use, protect, and disclose information when you visit our website, request an appointment, contact our team, or receive services from Rehab Lab.
This policy is intended to help you understand what information we collect, why we collect it, how we use it, and what rights you may have regarding that information.
Who We Are
Rehab Lab Wisconsin is a chiropractic and movement-based care practice serving patients in Wisconsin through our clinic locations in Wauwatosa and Appleton. Our website is used to provide information about our practice, treatments, conditions we treat, service areas, educational content, and appointment requests.
This Privacy Policy applies to information collected through:
- Our website
- Online appointment or contact forms
- Phone calls, text messages, and email communications
- In-person visits and patient intake
- Any related digital tools used to support patient communication and care
Information We Collect
We may collect the following categories of information:
A. Personal Information You Provide
When you contact us, request an appointment, or become a patient, you may provide information such as:
- Full name
- Email address
- Phone number
- Mailing address
- Date of birth
- Emergency contact details
- Insurance-related details
- Payment information
- Appointment preferences
- Information submitted through contact forms or intake paperwork
B. Health Information
If you become a patient or submit information related to your condition, we may collect health-related information, including:
- Symptoms and concerns
- Medical history relevant to your care
- Injury history
- Functional limitations
- Assessment findings
- Treatment notes
- Progress records
- Recommendations and care plans
Some of this information may be considered Protected Health Information, or PHI, under HIPAA when applicable.
C. Information Collected Automatically
When you use our website, certain technical information may be collected automatically, such as:
- IP address
- Browser type
- Device type
- Operating system
- Referring pages
- Pages viewed
- Time spent on pages
- General website usage data
- Cookies and analytics data
This information helps us improve website performance, user experience, and security.
How We Use Your Information
We use collected information for legitimate business and patient-care purposes, including to:
- Respond to inquiries
- Schedule and confirm appointments
- Communicate with you about services
- Provide chiropractic and related care
- Maintain patient records
- Verify insurance or billing details
- Process payments
- Improve the website and user experience
- Send service-related updates
- Support internal operations, training, and quality improvement
- Comply with legal, regulatory, and professional obligations
- Protect the security of our systems and records
We do not sell your personal information.
How We Use Health Information
If your information qualifies as Protected Health Information, we handle it in accordance with applicable healthcare privacy laws, including HIPAA where required.
We may use or disclose health information for purposes such as:
Treatment
To evaluate your condition, coordinate care, document treatment, and provide services.
Payment
To bill for services, verify benefits, process payment, or work with insurers and other payment parties.
Healthcare Operations
To support practice operations such as recordkeeping, staff training, compliance, quality review, and administrative management.
Legal and Regulatory Compliance
To comply with applicable legal obligations, licensing requirements, public health obligations, court orders, or lawful requests where required.
HIPAA generally permits covered healthcare providers to use and disclose protected health information for treatment, payment, and healthcare operations, while also giving individuals rights over access, amendments, and certain privacy requests.
When We Share Information
We only share personal information or health information when needed for care, operations, legal compliance, or other permitted purposes.
Depending on the situation, we may share information with:
- Healthcare professionals involved in your care
- Insurance companies and billing partners
- Payment processors
- Technology vendors or service providers supporting website hosting, scheduling, communications, records, or data security
- Legal, regulatory, or government authorities when required by law
- Professional advisors, auditors, or compliance partners, where appropriate
- Other parties when you have authorized the disclosure
We require service providers that handle sensitive information for us to support appropriate confidentiality and security obligations.
Minimum Necessary Standard
When applicable, we limit the use, access, and disclosure of sensitive information to the minimum necessary amount needed for the intended purpose, except where broader use is permitted or required for treatment or by law. This is part of our effort to protect your information responsibly.
Website Forms, Appointment Requests, and Communications
When you submit a form through our website, call us, email us, or communicate with us digitally, we may use the information you provide to:
- Contact you back
- Answer questions
- Schedule an evaluation or visit
- Follow up on an appointment request
- Provide service-related updates
- Direct your inquiry to the appropriate team member
Please avoid sending highly sensitive medical or financial information through general website forms unless clearly requested and secured by the system.
Email and standard website forms may not always be the best method for urgent or highly sensitive communications. If your matter is urgent, please contact the clinic directly by phone.
Text Messages and Phone Calls
If you provide your phone number, you consent to being contacted by Rehab Lab regarding appointments, care coordination, scheduling updates, reminders, follow-up communication, and related service messages.
Depending on your preferences and applicable law, these communications may occur by:
- Phone call
- Voicemail
- Text message
Message and data rates may apply based on your mobile carrier plan. You can let us know if you would prefer a different communication method.
Cookies, Analytics, and Online Tracking
Our website may use cookies, pixels, analytics tools, and similar technologies to understand how users interact with the site and to improve performance, usability, and security.
These tools may collect information such as:
- Site activity
- Page traffic
- Browser and device data
- Referral sources
- General engagement patterns
You can manage cookies through your browser settings. Disabling some cookies may affect how certain parts of the website function.
Third-Party Tools and Links
Our website may include links to third-party websites, maps, scheduling systems, social media platforms, or embedded tools. Once you leave our website or interact with a third-party service, their own privacy policies and terms may apply.
We are not responsible for the privacy, security, or content practices of third-party websites or services that we do not control.
Data Security
We use administrative, technical, and physical safeguards designed to protect the confidentiality, integrity, and availability of the information we maintain. These safeguards may include access controls, secure systems, encryption where appropriate, workforce privacy practices, and vendor oversight.
No method of internet transmission or electronic storage is guaranteed to be completely secure. However, we take reasonable steps to protect information and reduce the risk of unauthorized access, loss, misuse, or disclosure.
HIPAA’s Security Rule requires covered entities and business associates to use administrative, physical, and technical safeguards to protect electronic protected health information.
Data Retention
We retain personal information and patient records for as long as needed to:
- Provide services
- Maintain appropriate healthcare documentation
- Meet legal, tax, billing, insurance, licensing, and regulatory obligations
- Resolve disputes
- Enforce agreements
- Support business operations
Retention periods may vary depending on the type of information and applicable legal requirements.
Patient Privacy Rights
If applicable to your information, you may have rights regarding your health information, subject to legal limitations. These rights can include the right to:
- Request access to your records
- Request a copy of your health information
- Request correction of inaccurate information
- Request limits on certain disclosures
- Request confidential communications by alternative means or locations
- Request an accounting of certain disclosures
- Receive a copy of our current privacy notice
Requests may need to be made in writing, and we may need to verify your identity before responding.
Patient Privacy Rights
If applicable to your information, you may have rights regarding your health information, subject to legal limitations. These rights can include the right to:
- Request access to your records
- Request a copy of your health information
- Request correction of inaccurate information
- Request limits on certain disclosures
- Request confidential communications by alternative means or locations
- Request an accounting of certain disclosures
- Receive a copy of our current privacy notice
Requests may need to be made in writing, and we may need to verify your identity before responding.
Breach Notification
If unsecured protected health information is involved in a reportable breach, we will provide notice as required by applicable law. HIPAA’s Breach Notification Rule requires covered entities and business associates to provide notice following certain breaches of unsecured PHI.
Children’s Privacy
Our website is not intended to collect personal information directly from children without appropriate involvement of a parent or legal guardian. When services involve minors, we handle information in accordance with applicable law and professional requirements.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect operational, legal, regulatory, or technology changes. When we make updates, we will revise the effective date at the top of this page. Your continued use of our website or services after changes are posted indicates acceptance of the updated policy to the extent permitted by law.
Contact Us
If you have questions about this Privacy Policy, your personal information, or how Rehab Lab handles privacy-related concerns, please contact us using the clinic information below.
Rehab Lab Wisconsin
Phone: (920) 533-0771
Clinic Locations
Location 01: Wauwatosa
11707 W Dearbourn Ave
Wauwatosa, WI 53226
United States
Location 02: Appleton
W3173 Springfield Dr
Appleton, WI 54915
United States
General Hours
Monday to Friday: 9 AM to 6 PM
Saturday: Closed
Sunday: Closed
Additional Compliance Note
This Privacy Policy is intended to describe how information is handled through the website and practice operations at a general level. Where applicable, Rehab Lab may also provide patients with a separate Notice of Privacy Practices that specifically addresses Protected Health Information and patient rights under HIPAA.